Born x Raised Clothing is a prominent streetwear brand that has made a significant impact in the fashion industry by authentically representing Los Angeles culture and demonstrating an unwavering commitment to community. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), the brand quickly established itself with bold designs, strong cultural messages, and a dedication to social causes.
Origins and Mission
Born x Raised was created in response to the rapid gentrification and cultural shifts occurring in Los Angeles neighborhoods. Spanto, a native of Venice, California, and 2Tone aimed to preserve and celebrate the authentic spirit of their city through fashion. The brand’s name, “Born x Raised,” signifies this mission, reflecting the founders’ deep connection to their hometown and their pride in their roots.
Design Aesthetic
The design aesthetic of Born x Raised hoodie is bold and unapologetic. The brand’s apparel features striking graphics, gothic fonts, and powerful slogans that resonate with themes of resistance, identity, and cultural pride. Influenced by various facets of Los Angeles culture, including Chicano heritage, skateboarding, punk rock, and hip-hop, each piece makes a statement. The designs celebrate the city’s rich and diverse history, offering a unique and authentic streetwear experience.
Community Engagement
Community involvement is a cornerstone of Born x Raised. Spanto and 2Tone are deeply committed to giving back, frequently using their platform to address social issues and support local initiatives. They often collaborate with local artists, musicians, and organizations to create projects that benefit the community. This dedication to social responsibility has earned Born x Raised a loyal following and respect both within and beyond the fashion industry.
Notable Collaborations
Born x Raised has engaged in several high-profile collaborations that merge its unique style with other iconic brands. Notable collaborations include partnerships with Converse, Levi’s, and the Los Angeles Football Club. These collaborations allow Born x Raised to expand its influence while staying true to its core values and aesthetic. Each partnership results in innovative and culturally resonant collections that capture the essence of Los Angeles.
Cultural Impact
Beyond its influence in fashion, Born x Raised plays a significant role in advocating for the preservation of Los Angeles’ cultural heritage. The brand stands as a symbol of resistance against cultural erasure and gentrification, emphasizing the importance of maintaining the city’s unique character. Through storytelling and design, Born x Raised brings attention to the significance of preserving local traditions and communities in the face of urban development.
Conclusion
Born x Raised Clothing is more than just a streetwear brand; it is a cultural movement that champions authenticity, community, and cultural pride. By staying true to its roots and actively engaging with social issues, Born x Raised has created a powerful and enduring presence in the fashion world. Whether you’re drawn to their striking designs or their community-driven ethos, Born x Raised offers a compelling narrative and a distinctive style that resonates deeply with those who value authenticity and cultural heritage.