Born X Raised: A Cultural Phenomenon in Streetwear
Born X Raised, often stylized as BXR, is a Los Angeles-based streetwear brand founded in 2011 by Spanto (Chris Printup) and 2Tone (Alex Erdmann). The brand has carved a niche for itself in the crowded world of street fashion through its authentic representation of LA’s diverse and gritty subcultures.
Origins and Founders
Spanto and 2Tone, both natives of Venice, California, launched Born X Raised as a response to the rapid gentrification of their hometown. The brand’s inception was deeply personal, born out of a desire to preserve and celebrate the local culture and identity that was being eroded by urban development and rising real estate prices.
Aesthetic and Influence
Born X Raised is known for its bold designs that blend nostalgic references with contemporary streetwear trends. The brand’s aesthetic often features gothic and old English fonts, paying homage to the classic LA style. Their apparel frequently includes poignant messages about displacement, community, and resilience, reflecting the founders’ own experiences.
The brand has collaborated with numerous high-profile names in the fashion and entertainment industries, including Converse, Nike, and the Los Angeles Football Club (LAFC). These collaborations have helped cement Born X Raised’s status as a significant player in the streetwear scene.
Cultural Impact
Beyond clothing, Born X Raised Hoodie is a cultural movement. The brand has been instrumental in bringing attention to the issues of gentrification and cultural preservation in Los Angeles. Through its designs and collaborations, BXR has created a platform for dialogue and activism, emphasizing the importance of community and heritage.
Spanto and 2Tone’s commitment to their roots is evident in their approach to business. They have kept their production local, supporting the LA economy and ensuring that their products remain authentic to their vision. This dedication to authenticity has garnered them a loyal following not only in LA but worldwide.
Challenges and Triumphs
Like many independent brands, Born X Raised has faced its share of challenges. From financial hurdles to personal setbacks—Spanto’s battle with cancer, for instance—the journey has been far from smooth. However, these challenges have only strengthened the brand’s resolve and deepened its connection with its audience.
Future Prospects
Looking ahead, Born X Raised continues to evolve while staying true to its core values. The brand plans to expand its reach through new collaborations and innovative designs, all while maintaining its commitment to quality and authenticity. With its strong foundation and passionate community, Born X Raised is poised to remain a significant force in the streetwear industry for years to come.
stands as a testament to the power of staying true to one’s roots and using fashion as a medium for cultural expression and activism. Through its journey, the brand has not only redefined streetwear but also highlighted the importance of community and resilience in the face of change.