Healthcare marketing trends change frequently, both monthly and yearly.
Therefore, staying informed about what works for local practices and national direct-to-consumer (DTC) brands is crucial to keep growing because of constant change in the digital marketing landscape.
Understanding the most effective and compliant healthcare digital marketing trends can be challenging 92career due to the constant updates in the healthcare marketplace.
That is why we have put together a complete list of the top trends that our healthcare digital marketing services follow for successful online marketing. We believe these trends will remain significant for the next several years.
Striking the Right Balance: On-Page and Off-Site Optimization in Local SEO
Local SEO in healthcare has changed a lot in the past three years. This is especially important for local practices with a physical location. It boosts the value of your website and increases visibility for the conditions and treatments you specialize in.
In 2024, a couple of main factors drive local SEO for healthcare practices. The key trend for practices with multiple locations is having location pages and Google Business Profiles. Combining these two animixplay elements gets you high rankings on searches like “near me.”
Think of it like setting up a Franchise SEO model on your website. Just like when you search for “chick fil a near me” and get the closest Google Business Profiles, practices with multiple locations should structure their websites the same way for local SEO.
You can not optimize every treatment and condition page for multiple geographical areas. But you can optimize your location page and Google Business Profile to show up in “near me” searches.
National SEO in the Content Arena
If you run a national healthcare company, focusing on content is crucial. Look at successful players during COVID-19—they used effective blog education.
For national search rankings, educational content is key. It helps bring a lot of search traffic to your site. Two things matter:
- Regular and high-quality long-form content.
- Growing domain authority to compete with big companies.
Without both, it is tough to outrank well-established digital health companies. For example, Roman, a men’s health sarah ziolkowska company, gets most of its website traffic from informative articles.
The strategy is simple: bring people in with helpful info, educate them, and reconnect through remarketing.
Blogging is not just about SEO; it makes you a trusted resource for people researching your services.
Video content marketing is the best way to consume the content.
When it comes to healthcare video marketing, using videos for doctors is highly effective.
However, convincing your providers and surgeons to get on board can be challenging.
A video offers a great way to introduce potential patients to the practice and build trust with the doctors.
It is also easy to involve providers in the healthcare gulfintms content marketing strategy without wasting too much time.
Consider this:
What is simpler for a busy surgeon to do consistently?
A. Write a 1,500+ word blog post. Estimated time: 2-4+ hours.
B. Record a 2-3 minute video on a smartphone. Estimated time: 10 minutes.
Streamlining the process makes video content creation much easier.
The bonus? Videos get better engagement and reach than graphics and photos over time.
Feature a doctor in videos giving advice on how-to’s, educational pieces, FAQs, etc. Use social media to share this content with your followers.
To generate topics, have providers note down common FAQs from patients about specific procedures or treatments.
By doing this, you can plan 6 months or more of video marketing topics.
This approach puts you ahead of 90% of your tanzohub competition in adopting this digital healthcare marketing trend.
In the coming year, Google ads will remain the top healthcare advertising trend for booking more patients for practices and national DTC brands.
While 99% of readers likely use Google ads, let us address some changes (i.e. trends) we see as things evolve on Google Ads.
Remarketing Ads Are Important, But You Need To Be Careful
Remarketing has always been a great way to get more business or medical practice leads.
Sometimes, healthcare practices forget to use this strategy properly. They don’t take full advantage of the people visiting their website through organic or paid traffic.
Once someone shows interest in your website, it’s crucial to keep reminding them about your services until they choose you.
Programmatic display, as mentioned earlier, is a powerful tool for remarketing. It consistently performs well regarding cost per appointment and visits for our clients’ ad campaigns.
It takes some time to set up, but once it’s running, it becomes a cost-effective way to get more appointments and leads for hac humble your practice.
Tracking is revolutionizing due to privacy
The Health & Human Services Department (HSS) recently gave guidance on tracking and data rules for common third-party marketing tools like Google Analytics, Google Ads, and Meta (Facebook) Pixel. This is a big deal in healthcare marketing trends.
Why is it a big deal? Because it might change what regulated groups and healthcare marketers can do and the tools they use to track and boost performance.
The main worry is that these analytics and marketing tools are third parties. This means the organization can’t control what they do with any PHI data they might see.
Also, these platforms do not allow regulated groups to set up a BAA, making it tougher.
Most regular practice websites with info like locations and treatments are in the “unauthenticated web pages” group. These sites are not regulated and can carry on as usual.
But this also means you must carefully check what you can use regarding third-party tracking tools and remarketing, depending on your website setup.
Wrapping up
Digital healthcare marketing keeps changing. Knowing the latest trends is important to create effective strategies for your organization’s growth.
We hope you found these 2024 healthcare marketing trends helpful. Waiting to react to new advertising trends can be a problem. You might be too late or end up trying to catch up with competitors.
Physiciansdigitalservices provides various medical marketing services. We focus on helping medical practices grow and attract new, high-revenue patients.